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Archive for the ‘Home Business Marketing Guide’

10 Cool Ways To Attract People To Your Web Site

January 21, 2008 By: admin Category: Home Business Marketing Guide No Comments →

10 Cool Ways To Attract People To Your Web Site
http://www.PlugInProfitSite.com/main-20399

1. Give people a free subscription to your e-zine.
Almost everyone is publishing a e-zine nowadays
so it’s important to give something extra with the
free subscription. You could offer a free gift or
advertising when people subscribe.

2. Provide your visitors with free content. Your
content will be more attractive to your visitors if
it’s up-to-date or original. You could also offer
people the option to reprint the content in their
e-zine or web site.

3. Offer a free online directory. The directory
could be full of interesting ebooks, e-zines, web
sites etc. If people find your directory to be a
valuable resource they will visit it over and over.

4. Give your visitors a free ebook. You could
also include your own ad in the ebook and allow
other people to give it away. If you don’t want to
take the time to write one, you could ask other
writers permission to use their articles.

5. Hold free online classes or seminars. They
could be held in your web site’s chat room. The
idea of “live” information will definitely entice
people to visit your web site. You will become
known as an expert on the topic.

6. Give visitors a free entry into your contest or
sweepstakes. The prizes should be something of
interest or value to your visitors. Most people
who enter will continually revisit your web site to
get the results.

7. Let visitors download free software. It could
be freeware, shareware, demos etc. You could
even turn part of your site into a free software
directory. If you created the software, include
your ad inside and let other people give it away.

8. Offer free online services or utilities from your
web site. They could be search engine submitting,
copy writing proofreading etc. The service or
utility should be helpful to your target audience.

9. Give free consulting to people who visit your
web site. You could offer your knowledge via
e-mail or by telephone. People will consider this
a huge value because consulting fees can be very
expensive.

10. Give your visitors a free membership to your
online club. People want to belong to something,
why not your online club. You could also give
away a free e-zine for club members only.

Quote of the Day:

“Forget the resolutions. Forget control and
discipline…too much work. Instead try experimenting. Go
in search of something to fall in love with…something
about yourself, your career, your spouse.” — Dale Dauten

Making money online is easier than you think… Start
NOW with The Home Biz Guy’s Plug-In Profit Site service at:
http://www.PlugInProfitSite.com/main-20399

10 Boundless Ways To Anchor Down More Sales

January 20, 2008 By: admin Category: Home Business Marketing Guide No Comments →

10 Boundless Ways To Anchor Down More Sales
http://www.PlugInProfitSite.com/main-20399

1. Multiply your marketing and advertising efforts
on the Internet. You can accomplish this by starting
an affiliate program or using viral marketing.

2. Increase your ratio of visitors that purchase your
product(s). You could change your headline, offer a
stronger guarantee, add testimonials, etc.

3. Find out who are your strongest leads for buying
your product by offering a free ezine. The visitors
that are very interested will subscribe to it.

4. Team up with your competition by starting an
association for your specific industry. It could lead
to a profitable partnership with them.

5. Publish an e-zine for your employees. This could
motivate them to do a better job or fill them in on
were your business is headed

6. Search for your business’ name in newsgroups
and discussion boards. Some of the comments you
find could help you improve your business

7. Attract people to link to your web site. You could
offer them a discount on the products you sell or
give them free stuff for linking.

8. Develop your own opt in email list by giving your
visitors a reason to give you their e-mail address.
Allow them sign up to free stuff and contests.

9. Create a “PR” web page for your business. List
information that could be considered newsworthy
for e-zines, newspapers, magazines, etc.

10. Give your business and products credibility by
linking to web sites that have written positive stories
about your business.

Quote of the Day:

“…if the next generation is to face the future with zest
and self-confidence, we must educate them to be original as
well as competent.” — Mihaly Csikszentmihalyi

Making money online is easier than you think… Start
NOW with The Home Biz Guy’s Plug-In Profit Site service at:
http://www.PlugInProfitSite.com/main-20399

10 Blockbuster Ways To Ignite Your Sales

January 19, 2008 By: admin Category: Home Business Marketing Guide No Comments →

10 Blockbuster Ways To Ignite Your Sales
http://www.PlugInProfitSite.com/main-20399

1. Sign-up to win web site awards. When you win,
some award sites publish your web site link, name
and description on their site.

2. Join online business associations or clubs. If you
join, they will usually list all their members on their
web site. It will give your business extra exposure.

3. Utilize a simple form of viral marketing. Write or
have someone else write a small report with your
ad included on it and allow others to give it away.

4. Improve your business by promoting customer
feedback. Tell them you want their honest opinions
about your business, good or bad.

5. Design your packaging so it sells your products.
Utilize colors and lettering that make your product
more attractive to your prospects.

6. Compare your product’s guarantee to your main
competitors. Find a niche were your can design
your guarantee to be more powerful.

7. Try not to assume your audience understands
everything in your ad copy. If you have words they
may not know the meaning to, define them.

8. Build alliances with other online businesses. You
could trade links or ads, create joint venture deals,
cross promote your products, etc.

9. Design your web site to be a valuable resource
for people. Include original content, links to other
interesting web sites, ebooks, software, etc.

10. Compete with the highly branded businesses by
practicing good customers service, strong product
quality and speedy service.

Quote of the Day:

“Adversity has the effect of eliciting talents, which, in
prosperous circumstances, would have lain dormant.” –
Horace

P.S. Making money online is easier than you think… Start
NOW with The Home Biz Guy’s Plug-In Profit Site service at:
http://www.PlugInProfitSite.com/main-20399

10 Blazing Ways To Sky-Rocket Your Profits

January 19, 2008 By: admin Category: Home Business Marketing Guide No Comments →

10 Blazing Ways To Sky-Rocket Your Profits
http://www.PlugInProfitSite.com/main-20399

1. Use a “P.S.” at the end of your ad copy. This
is were you either want to repeat a strong benefit
or use a strong close like a free bonus.

2. Publish a free ebook and give it away from your
web site or in your e-zine. This will increase your
traffic, sales and e-zine subscribers.

3. Create multiple streams of income with your web
site. You could sell your own products, join affiliate
programs, sell advertising space, etc.

4. Give your visitors compliments in your ad copy.
This can earn their trust and put them in a good
mood, in return they will be easier to sell too.

5. Create new products or services only if there is
a strong need for them. You won’t have anyone to
sell them to if you don’t have a market.

6. Sell your backend products to your customers
right after they order. Take them to a “Thank You”
web page that includes other products you sell.

7. Sell a few products on your web site instead of
selling a large amount of products. To many choices
can overwhelm your visitors and they won’t buy.

8. Include content and free stuff on your web site
that promote the products you’re selling. If they
don’t read your ads, they may read your offerings.

9. Remind your visitors that you’re human not just
a web site. You could publish information on your
family life, a picture of yourself , a profile, etc.

10. Provide a “Contact Page” on your web site.
Give your visitors as many options to contact you
as possible. This’ll add credibility to your business.

Quote of the Day:

“Let us be about setting high standards for life, love,
creativity, and wisdom. If our expectations in these areas
are low, we are not likely to experience wellness. Setting
high standards makes every day and every decade worth
looking forward to.” — Greg Anderson

P.S. Making money online is easier than you think… Start
NOW with The Home Biz Guy’s Plug-In Profit Site service at:
http://www.PlugInProfitSite.com/main-20399

10 Benefits Of Submitting Articles To E-zines

January 19, 2008 By: admin Category: Home Business Marketing Guide, Article Marketing Guide No Comments →

10 Benefits Of Submitting Articles To E-zines
http://www.PlugInProfitSite.com/main-20399

1. You’ll brand your web site, business and yourself
by submitting articles to e-zines. You could include
your name, business name, your credentials, web site
address and e-mail address in your resource box.

2. You will become known as an expert on the topics
you write about. This will give you and your business
extra credibility which will help you compete against
your competition.

3. Your article might also be placed on the publisher’s
home page. If they publish each issue on their home
page this will give you some extra exposure.

4. You might get extra exposure if the e-zine publisher
archives their e-zine on their site. People might want
to read the back issues before they make the decision
to subscribe.

5. You will get free advertising. This will allow you to
spend your profits on other forms of advertising. You
could buy advertisements in other e-zines that don’t
publish your articles.

6. You might get extra income from people wanting to
hire you to write other articles, books, or even ask to
speak at seminars. This is a great way to multiply your
income.

7. You could allow e-zine publishers to publish your
articles in their free e-books. Since people give them
away, your advertising could multiply all over the
internet.

8. You will get your article published all over the web
when you submit it to an e-zine publisher that has a
free content directory on their web site. They’ll allow
their visitors to republish your article.

9. You’ll gain people’s trust. If they read your article
and like it, they won’t be as hesitant to buy your
product or service. You will then be able to increase
your profits.

10. You could get your article guaranteed to run in
an e-zine. You could agree to run one of their articles
in your e-zine if, in exchange, they run yours in their
e-zine. It’s a win/win situation.

Quote of the Day:

“…even without success, creative persons find joy in a
job well done. Learning for its own sake is rewarding…”
– Mihaly Csikszentmihalyi

P.S. Making money online is easier than you think… Start
NOW with The Home Biz Guy’s Plug-In Profit Site service at:
http://www.PlugInProfitSite.com/main-20399

10 Awesome Ways To Attract More Orders

January 19, 2008 By: admin Category: Home Business Marketing Guide No Comments →

10 Awesome Ways To Attract More Orders
http://www.PlugInProfitSite.com/main-20399

1. Create a free ebook directory on a specific topic
at your web site. People will visit your web site to
read the free ebooks and may see your product ad.

2. Turn part of your web site into a members only
web site. Instead of charging for access, use it as
a free bonus for one of your products.

3. Add a free classified ad section to your web site.
You could then trade banner ads with other web
sites that have free classified ad sections.

4. Create two versions of your e-zine so people
can choose if they want ads included with it or not.
This’ll attract the people who hate ads to subscribe.

5. Publish your e-zine only on your web site. Have
people subscribe to a “new issue” e-mail reminder.
This could really increase your traffic and sales.

6. Sell advertising space in your product package.
You could sell inserts, flyers, brochures, booklets,
and digital ads for electronic products.

7. Offer daily or weekly visitor bonuses. This will
increase your repeat traffic and sales because your
visitors will visit regularly to get the visitor bonuses.

8. Allow people to download software or e-books
from your web site at no cost. Just ask your visitors
in return if they’ll refer their friends to your web site.

9. Build up the number of people that join your free
affiliate program quickly by temporally offering your
product for free to the people that sign up.

10. Negotiate with e-zine publishers to get free or
discounted ads by letting them join your affiliate
program and earn commissions on the ad you run.

Quote of the Day:

“Adversity reveals genius, prosperity conceals it.” –
Horace

P.S. Making money online is easier than you think… Start
NOW with The Home Biz Guy’s Plug-In Profit Site service at:
http://www.PlugInProfitSite.com/main-20399

10 Amazing Ways To Jump Start Your Sales

January 19, 2008 By: admin Category: Home Business Marketing Guide No Comments →

10 Amazing Ways To Jump Start Your Sales
http://www.PlugInProfitSite.com/main-20399

1. Find a strategic business partner. Look for ones
that have the same objective. You can trade leads,
share marketing info, sell package deals, etc.

2. Brand your name and business. You can easily
do this by just writing articles and submitting them
to e-zines or web sites for republishing.

3. Start an auction on your web site. The type of
auction could be related to the theme of your site.
You’ll draw traffic from auctioneers and bidders.

4. Remember to take a little time out of your day
or week to brainstorm. New ideas are usually the
difference between success and failure.

5. Model other successful business or people. I’m
not saying out right copy them, but practice some
of the same habits that have made them succeed.

6. Take risks to improve your business. Sometimes
businesses don’t want to advertise unless it’s free,
sometimes you have to spend money to get results.

7. Include emotional words in your advertisements.
Use ones like love, security, relief, freedom, happy,
satisfaction, fun, etc.

8. Ask people online to review your web site. You
can use the comments you get to improve your web
site or you may turn the reviewer into a customer.

9. Out source part of your workload. You’ll save
on most employee costs. You could out source
your secretarial work, accounting, marketing, etc.

10. Combine a product and service together in a
package deal. It could increase your sales. If you’re
selling a book, offer an hour of consulting with it.

Quote of the Day:

“Nine-tenths of wisdom is appreciation. Go find somebody’s
hand and squeeze it, while there’s time.” — Dale Dauten

P.S. Making money online is easier than you think… Start
NOW with The Home Biz Guy’s Plug-In Profit Site service at:
http://www.PlugInProfitSite.com/main-20399

10 Killer Ways To Multiply Your Sales

January 19, 2008 By: admin Category: Home Business Marketing Guide No Comments →

10 Killer Ways To Multiply Your Sales
http://www.PlugInProfitSite.com/main-20399

1. When you make your first sale, follow-up with the
customer. You could follow-up with a “thank you”
email and include an advertisement for other products
you sell. You could follow-up every few months.

2. You could upsell to your customers. When they’re
at your order page, tell them about a few extra related
products you have for sale. They could just add it to
their original order.

3. Tell your customers if they refer four customers to
your web site, they will receive a full rebate of their
purchase price. This will turn one sale into three sales.

4. When you sell a product, give your customers the
option of joining an affiliate program so they can make
commissions selling your product. This will multiply
the sale you just made.

5. Sell the reprint/reproduction rights to your products.
You could include an ad on or with the product for
other products you sell. You could make sales for the
reproduction rights and sales on the back end product.

6. You could cross promote your product with other
businesses’ products in a package deal. You can
include an ad or flyer for other products you sell and
have other businesses selling for you.

7. When you ship out or deliver your product, include
a coupon for other related products you sell in the
package. This will attract them to buy more products
from you.

8. Send your customers a catalog of add-on products
for the original product they purchased. This could be
upgrades, special services, attachments, etc. If they
enjoy your product they will buy the extra add-ons.

9. Sell gift certificates for your products. You’ll make
sales from the purchase of the gift certificate, when
the recipient cashes it in. They could also buy other
items from your web site.

10. Send your customers free products with their
product package. The freebies should have your ad
printed on them. It could be bumper stickers, ball
caps, t-shirts etc. This will allow other people to see
your ad and order.

Quote of the Day:

“Never talk defeat. Use words like hope, belief, faith,
victory.” — Norman Vincent Peale

Making money online is easier than you think… Start
NOW with The Home Biz Guy’s Plug-In Profit Site service at:
http://www.PlugInProfitSite.com/main-20399

The Key to Your Success

January 19, 2008 By: admin Category: Home Business Marketing Guide No Comments →

The Key to Your Success
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-20399

In regard to making money on the Internet, everyone is always
looking for the quick fix. They want to sign up for a program,
place an advertisement, and make hundreds or thousands of dollars
instantly. While this may be possible depending on your
circumstances, the most direct and guaranteed path to success on
the Internet is to stick with the fundamentals.

A friend of mine who is an athletic coach for kids in the city
where I live reminded me of this lesson. This guy is actually so
passionate about kids and athletics that he coaches 4 different
sports: basketball, soccer, baseball and football. Of course, he
has a kid of his own on each team. But what is remarkable about
this guy is the results he gets with his teams.

He was recruited to coach the 8th grade football team where his
children go to school. After 27 years of losing seasons in a row,
the first year my friend became the head coach the team won the
district championship and repeated their championship run the
following year. This past weekend he coached 12 different games
and won all 12 of them. As you can tell, this guy is extremely
dedicated.

But the funny thing is that he and the kids he coaches are not
totally hung up on winning. If they lose a game, they feel
equally good about themselves as they would if they had won. What
matters most to them is how well they played and lived up to
their potential as a team.

The real question is how my friend’s teams continually perform
on such a high level and beat nearly anyone they play even though
they are often smaller and younger than their competitors. I
asked this question to my friend the other day and he told me
that it’s all in the fundamentals.

In his practices, all he works on with his kids is keeping a
positive mindset and practicing the fundamentals. He told me that
his teams never scrimmage or strategize about upcoming games
during practice. They simply work hard on all the fundamentals of
whatever particular sport they are playing and do so more than
any other team they play. This constant practice and improvement
of the fundamentals is what allows his teams to progress faster
than his competitors. While most other teams get caught up with
how to win, out-strategize, be stronger than and intimidate their
opponents, my friend’s team is just so good at the basics that
they blow everyone out of the water when game day arrives.

This got me thinking about my own Internet business and why I’ve
been able to succeed on such a high level while most others who
have tried to do what I do have failed. The answer is not really
surprising.

Most people who try to build a successful Internet home business
are looking for the quick fix. They want it to work IMMEDIATELY
and so they usually fall prey to business opportunities that
promise to help them get rich overnight and advertising scams
that promise to deliver thousands of hungry prospects to their
website in the next 24 hours. Of course, these opportunistic
schemes are really just geared to steal people’s hard earned
money. You see, when someone is desperate and looking for an
INSTANT solution, they will often be taken advantage of and their
chances for success with an Internet home business are slim to
none.

However, while there are thousands of business opportunities on
the Internet and millions of different ways to advertise and
promote your website, I personally practice the fundamentals in
my Internet home business. I do this by sticking with the
business opportunities I’ve joined for the long haul and
promoting my website consistently with simple, affordable and
easily maintained Internet marketing techniques.

In fact, one of the techniques that works best for me is writing
articles like this one and getting them published on other
people’s websites using article syndication tools and software
found online.

By writing articles and getting them published on other websites
online using powerful tools like those mentioned above, I’m able
to get my name and website address in front of thousands of
people without paying a dime in advertising. Of course, the key
to this strategy is that I write and distribute articles
consistently in this way. It’s one of those “fundamentals”
that doesn’t cost anything but a little time and effort. Fact
is, it’s this price of time and effort that most people are
unwilling to pay. They’ll gladly part with hundreds or even
thousands of dollars, but ask them to do a little hard work and
they say “No way.”

It’s this understanding that can separate you from the pack. If
you are willing to practice the fundamentals of your business
faithfully and consistently, you will be destined to succeed on a
high level. But if you can’t and you’re only looking for the
quick fix, you have already lost the game before you even set
foot on the field.

Even pros like me practice the fundamentals every day. In fact,
especially pros like me practice the fundamentals. The moment I
stop practicing the fundamentals is the moment I stop being a
pro. Think about this carefully and then renew YOUR commitment to
the fundamentals of your Internet home business today. Do this
and you will soar past your competition.

About the Author:
————————————————————
Stone Evans helps ordinary people all over the world make
money online with affiliate programs. If you can follow 3
easy steps, you can get your own customized website,
autoresponder (email follow-up software) and pre-written
email marketing campaign professionally designed and
installed and ready to pull in profits for you in 24 hours
or less! See details at and sign up today at:
http://www.PlugInProfitSite.com/main-20399
————————————————————

The Enormous Power of Past Success

January 19, 2008 By: admin Category: Home Business Marketing Guide No Comments →

The Enormous Power of Past Success
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-20399

I was checking my voice mail yesterday and received a message
that was short and sweet. It said: “My name is Ken Shapiro. I’m
the writer, director, producer and star of the motion picture
‘The Groove Tube’. Please call me back at …”

Interesting. The writer, director, producer and star of a motion
picture?

My curiosity was aroused so I went to Google and looked up “The
Groove Tube”. I discovered that Ken Shapiro was indeed all of
the things he said he was and that Chevy Chase, a very famous
American actor, had is debut film appearance in the movie. My
mind determined that Ken Shapiro was a force to be reckoned with
so I gave him a call.

It turns out that Ken found me online and was seeking some
guidance on how to promote his new project at
http://www.BedBooks.net. “Bed Books” is a very interesting
innovation and I must admit that I’ve often wanted to lay on my
side in bed and read a book, but that’s not a very comfortable
thing to do. Thus, Ken’s unique idea and business has the
potential to really take off.

In our brief conversation, we exchanged pleasantries and I gave
Ken a few tips on getting publicity for his site. He’s obviously
a guy who takes action on his ideas so I expect that he’ll take
the information I gave him and put it into motion immediately. If
so, you’ll be hearing a lot more about Ken and BedBooks.net in
the near future. In exchange for my time and advice, Ken said he
is sending me a “Bed Book” to try out.

What’s interesting about my conversation with Ken is my
motivation for having it in the first place. Considering that I
receive an overwhelming amount of voice mails every single day
and that I’m rarely able to call anyone back on the phone
personally, why did I choose to pick up the phone and call Ken on
my dime?

The answer is because Ken had established that he was already
successful. Because of the accomplishment of making “The Groove
Tube” movie in which Chevy Chase appeared back in 1972 I
determined that calling Ken would be, at the very least,
interesting. I also sensed that there could be the possibility
for me to benefit in some way because I perceived Ken to be
powerful and influential.

I was right. Ken is powerful. He’s a doer. He makes things
happen and I respect him for that. In this world, it’s the
dreamers that take action and persist until they succeed that get
my attention. That’s why I called Ken and that’s also why he
was able to benefit from a free consultation with me. In that
discussion, I gave Ken some very specific advice for marketing
his website that has the potential to bring him all the business
he can handle.

The point to take home is that Ken’s previous success in the
movie business made it a lot easier for him to get the
information and resources he needs to succeed in his new venture.
In other words, past success has power.

When I first started my Internet business it was not easy. In
fact, it was downright difficult. I spent thousands of dollars on
credit trying to learn the game and acquire the tools I needed to
build my business. Everything was expensive and the people who I
thought could help me grow my business the most wouldn’t give me
the time of day. I was a nobody in this world.

However, I was persistent and by leveraging my financial and
creative resources I was finally able to make my first sale
online. Once that occurred, I simply focused on what I did right
and did more of it. My sales continued to grow and I was becoming
successful.

From those initial small successes, I was able to continue
building my knowledge. I realized that once I had knowledge, I
could share it. By sharing my knowledge with others, I was able
to become an expert. As an expert, people were attracted to me.
Through that attraction, I was able to sell more goods and
services. I was becoming *very* successful.

Then other experts got attracted to me. They started giving me
their products and services for free. They were also open to the
possibility of working together. The same products and services
that I could barely afford in the beginning of my career and the
same people who wouldn’t give me the time of day before, were
now becoming as freely available to me as oxygen itself.

Why? The answer is simple. I was already successful.

Is it easier for the rich to get richer? Absolutely. Is it easier
for successful people to become more successful? Definitely. The
momentum has already been established. Money attracts more money
and success attracts greater success.

Before you get cynical, first consider the fact that most of the
rich and successful people in this world started with nothing but
their ideas and enthusiasm. They were able to use that energy and
put it into motion to create their own success.

In most cases, the path they traveled was riddled with moments of
confusion, struggle and failure. But they persisted and with each
small success their path got easier and easier to travel until
they eventually paved it and turned that path into a “success
super-highway” that now allows them to travel and succeed with
ease.

The enormous power of past success is that it can and will
catapult you toward greater success in the future. Use everything
in your power right now to create some initial success and then
roll that success forward to create more success in your life.
You will ultimately discover this is a very easy thing to do.

About the Author:
————————————————————
Stone Evans helps ordinary people all over the world make
money online with affiliate programs. If you can follow 3
easy steps, you can get your own customized website,
autoresponder (email follow-up software) and pre-written
email marketing campaign professionally designed and
installed and ready to pull in profits for you in 24 hours
or less! See details at and sign up today at:
http://www.PlugInProfitSite.com/main-20399
————————————————————